Steele Park Apartments

Steele Park

  • 411 E Indian School Rd | Phoenix, Arizona
  • Property Type: Multi-Family
  • Size: 399 Units
  • Assignment Type: Disposition, Multi-Family Management, Property & Asset Management


It was the goal of ownership to increase occupancy, decrease delinquency, reduce turnover and improve resident relations.


Prior to Friedman managing this community, residents were unsatisfied with previous management and staff did not have proper training, leadership or programs to coordinate efficient and productive management responsibilities. Friedman staff focused on attending to the residents needs by ensuring that: service requests were addressed timely and thoroughly, implementation of resident retention programs and events, as well as improving the overall curb appeal and maintenance of the grounds.


Friedman exceeded expectations with bringing this property to be fully operational; occupancy rates increased, resident retention increased, and resident relations were greatly enhanced. Office and maintenance staff were trained in fair housing and to provide exceptional service to residents, vendors and prospects. Due to the value added services provided by Friedman, this property was successfully sold at auction with a sales price that was higher than expected.