David and Jared Friedman, Co-CEOs of Friedman Real Estate, recently joined CBRE’s The Weekly Take podcast to discuss family business succession and leadership transitions in real estate. The episode, titled “Who’s Next: Leading family-run firms through change, succession,” featured a panel discussion hosted by Spencer Levy during an ICSC Detroit event. Other panelists included David Schostak, CEO of Schostak Brothers & Company.
Key Discussion Highlights
Succession Planning
David Friedman emphasized the importance of establishing governance structures to ensure a smooth transition to the next generation of leadership. Clear planning helps maintain stability and continuity in family-owned businesses.
Generational Dynamics
Jared Friedman shared his experience navigating family and business roles, stressing collaboration and communication as essential for success in multi-generational firms.
Business Philosophy
David Friedman highlighted Friedman Real Estate’s commitment to long-term relationships and community impact, which remain central to the company’s growth strategy.
Challenges and Opportunities
The panel explored how family-run firms manage market cycles, maintain financial stability, and adapt to changing industry dynamics.
Growth Initiatives
Jared Friedman discussed Friedman Real Estate’s expansion into S&F Capital and ground-up construction, enhancing client services and diversifying the company’s portfolio.
Advice for Entrepreneurs
- Jared Friedman: Be prepared for significant responsibility and challenges when starting a business.
- David Friedman: Building a legacy is rewarding and worth the effort.
Listen to the Full Episode
Catch the full conversation on CBRE’s The Weekly Take podcast:
https://www.cbre.com/insights/podcasts/2025-ep16-whos-next
https://www.cbre.com/insights/podcasts/2025-ep16-whos-next
Also available on:
Why This Conversation Matters
Family-owned real estate firms play a vital role in shaping communities and driving long-term value. Succession planning ensures these businesses thrive across generations, balancing tradition with innovation.
