Zoup opens 100th location in hometown

Posted on January 26, 2017

Deja vu would be an accurate phrase to describe Zoup’s 100th North American restaurant opening. The fast casual concept, which opened in 1998 in Southfield, Michigan, announced in a press release that its 100th location would also be in Southfield.

“As we approach the opening of our 100th restaurant, right here in our backyard, I’m reminded that none of this would have been possible without the entire Zoup! team that has worked tirelessly every day to bring really good soup — and the intangible qualities of comfort, warmth and well-being often associated with soup — to our guests all across the country,” Eric Ersher, Zoup!’s founder and CEO, said in the release. “When we first created Zoup 18 years ago, after discovering that really good soup was hard to find, we knew we were onto something. We have a strong and successful business model and a solid foundation of authentic, hand-crafted soups; but in the end, it’s our people who have brought us to this exciting time in our history.”

The unit is under construction in Southfield’s City Centre II complex and is owned by Vincent and Tonisha Bryant.

“I’m thrilled not just to bring our brand new Zoup to Southfield, but to have the honor of opening the 100th restaurant in the system,” Bryant said in the release. “Zoup is an absolutely wonderful and unique restaurant concept, with award-winning recipes, and we know Southfield residents love it.”